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Verde Campus

A series of posters promote sustainable behaviours in the workplace.

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Role: Copywriter
Client: United Colors of Benetton
Year: 2019

Every day, hundreds of employees spend eight or more hours at the Benetton headquarters. If they all embraced more sustainable behaviours, this would produce considerable yearly savings in terms of CO2 emissions. 

Starting from this consideration, I worked alongside the company’s sustainability committee to create Verde Campus, a platform that encourages employees to make the Benetton campus greener and more efficient. 

The first initiative released by Verde Campus was a copy-based poster campaign conceived to explain how to save energy, water, paper and ink in the workplace. We then spread around the campus a family of recycling bins, accompanied by headlines, all using the same tone of voice.