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Project index
Present Future

You may ask: “What does coffee have to do with contemporary art?”

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Role: Scriptwriter
Client: Artissima
Year: 2019

Present Future, sponsored by Illy, is a prize awarded every year to an up-and-coming artist during Artissima, Turin’s contemporary art fair. 2018 marked its 17th edition.

Design agency Fionda decided to celebrate it with a video and invited me to script it with them. The result is a nine minute film, which tells the story of the Present Future award in a direct, ironic language, free of the fluff and the exaggeration that artspeak is often filled with.

Agency: Fionda