Genuino Clandestino
year: October - November - December 2009
client: Campi Aperti - Farmer Markets
role: Copywriting
Is it healthier to eat bread packaged in a big food plant or an organic loaf baked by your farmer friend? The answer seems obvious but it isn't. Genuino Clandestino (Honest Outlaw) is a campaign put forward by Campi Aperti, Bologna's farmers market association, to denounce a series of unfair Italian laws made in favor of large food industries. The campaign manifested in the form of stickers bearing the candid message "Genuino Clandestino". These were posted on each farm-made product the laws prohibit in an effort to be forthright with customers about the ‘illegal’ status of the farmers’ organic activity.… [read]
Benetton Kid - Report Card
year: October 2009
client: United Colors of Benetton
role: Storytelling
In the occasion of the 40th anniversary of Benetton 012 series, I was asked to submit a piece of writing that would condense in a few pharagrapghs the brand history and its evolution over the decades. Using a language that is particularly familiar to the children world, I created a report card, in which the Benetton Kid is given a general evaluation for what he has done so far. The text appeared on the anniversary's minisite and press kit. [read]
Manifesto.
year: September 2009
client: None
role: Exhibition Co-curator
Saying that the result is what counts is just not true. Not even for design. What a good designer is more concerned about is the process instead; the winding, potholed road that he chooses to take every time he gets a new job. “Manifesto.” is an exhibition that keeps the final result in the background to focus on the work process. It collects in one room 13 posters containing 13 manifestos – either famous or prepared exclusively for the exhibition – of 13 renowned international designers. Some of them are programmatic pieces of writing, others are detailed work manuals, all… [read]
