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title
Very very stupid
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client
Teach Me Festival
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role
Workshop
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year
September 2009
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collaborators
M.Cibic (product designer)
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description
For the Sixth Edition of Teach Me, the Festival of Visual Culture organized by IUAV, Venice Faculty of Architecture and by the Replay Foundation, I was invited with Matteo Cibic to run a workshop on the topic of stupidity. After giving the students some basic notions about branding and brand positioning, we asked each of them to build a winning brand starting from either a weak point or stupid feature of their character. The results were surprising and we ended up as brokers, choosing which brand to invest in on two imaginary international stock exchanges: the Stock Exchange of Money and the Stock Exchange of Visions.
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Visit Website
http://teachme6.org