Teach Me 6 - Very Very Stupid
  • Work in progress
  • Matteo explaining brand positioning
  • Final presentation
  • Nutshell publishing house
  • The Sky Bits project

  • title

    Very very stupid

  • client

    Teach Me Festival

  • role

    Workshop

  • year

    September 2009

  • collaborators

    M.Cibic (product designer)

  • description

    For the Sixth Edition of Teach Me, the Festival of Visual Culture organized by IUAV, Venice Faculty of Architecture and by the Replay Foundation, I was invited with Matteo Cibic to run a workshop on the topic of stupidity. After giving the students some basic notions about branding and brand positioning, we asked each of them to build a winning brand starting from either a weak point or stupid feature of their character. The results were surprising and we ended up as brokers, choosing which brand to invest in on two imaginary international stock exchanges: the Stock Exchange of Money and the Stock Exchange of Visions.

  • Visit Website

    http://teachme6.org