2010-02-04 12:27:14 -
When I was a teenager I didn't event know what sustainability was.TV didn't speak about it, it never appeared on advertising billboards, my parents never mentioned it at dinnertime.Until not so long ago very few people, usually the less influential ones, would take it into consideration. The business world largely and happily underestimated it: social and environmental variables were just an annoying obstacle on the way to a brand's big idea, set to fuel both the market and the managers' houses with money. Today things have changed. The topic of sustainability, in its environmental, social and economic meaning, quickly jumped…
[ leggi ]